EVERY QUEST BEGINS WITH A PURPOSE
Mine is to explore the boundaries of coffee, navigate its competitive industry, and use passion to reclaim the Filipino coffee’s place in the global map of coffee distinction.
Here it is my hope to share the stories and lessons we encounter as we take on a mission to change lives while celebrating our love for the art of making coffee.
Here is where our quest begins.
The Rising Cost of Coffee: What It Means for Philippine Coffee Farmers
Coffee prices have surged to levels not seen since 1977, yet Filipino coffee farmers continue to struggle with rising production costs that far outpace their earnings. Despite coffee’s growing global demand, the benefits rarely trickle down to the hardworking farmers who cultivate this beloved crop.
This blog explores the stark realities of the coffee value chain, from the undervaluation of Philippine coffee to the harmful practices of cafés selling cheap coffee that undermine sustainability. It highlights the urgent need for fair pricing, ethical sourcing, and support for local coffee to ensure that farmers receive the compensation they deserve.
Every cup of coffee tells a story of resilience—let’s make sure that story includes the farmers who make it all possible. Read more about the challenges and solutions to support the Philippine coffee industry.
Our Pledge to Family and Community: Building a Beautiful Future Together
As I reflect on the journey we’ve taken in the coffee industry, I am reminded of the immense responsibility we carry—not only to our team but to the communities that support us. Our work goes beyond coffee; it is a commitment to the families who depend on us, to the coffee farming communities we work closely with, and to the countless lives touched by every product we create.
This pledge is more than a statement. It is a reflection of our core values—growth, customer experience, innovation, accountability, courage, and kindness. It’s a call to stay true to what defines us and to build a future we can all believe in, together.
Read our full manifesto to learn more about our vision, our dedication to community, and the promise we uphold each day.
Colombia’s Granja Paraiso 92: A coffee lover’s wonderland.
Colombia’s Granja Paraiso 92: A Coffee Lover’s Wonderland
My quest to elevate Philippine coffee led me to the heart of Colombia, where I spent two transformative weeks at Granja Paraiso 92, the farm of renowned coffee innovator Wilton Benitez. Immersed in the world of coffee farming and processing, I learned about advanced fermentation techniques, the importance of terroir, and the diverse varietals that make Colombian coffee world-class. From cupping sessions in Wilton’s lab to enjoying the warmth and hospitality of the farm, this journey deepened my love for coffee and renewed my commitment to bringing exceptional beans back to the Philippines. Join me as I share the story of my time in Colombia and explore the magic behind every cup.