Coffee prices have surged to levels not seen since 1977, yet Filipino coffee farmers continue to struggle with rising production costs that far outpace their earnings. Despite coffee’s growing global demand, the benefits rarely trickle down to the hardworking farmers who cultivate this beloved crop.

This blog explores the stark realities of the coffee value chain, from the undervaluation of Philippine coffee to the harmful practices of cafés selling cheap coffee that undermine sustainability. It highlights the urgent need for fair pricing, ethical sourcing, and support for local coffee to ensure that farmers receive the compensation they deserve.

Every cup of coffee tells a story of resilience—let’s make sure that story includes the farmers who make it all possible. Read more about the challenges and solutions to support the Philippine coffee industry.

As we open the doors to the second branch of The Giving Café, we invite you to experience a place where exceptional coffee meets a legacy of kindness, community, and giving. Inspired by the life of my grandfather, Juan Bautista Lee, this café is more than just a space to enjoy coffee—it’s a tribute to family, tradition, and the spirit of generosity. With every cup, we support Filipino coffee farmers through our #IndulgeInGiving advocacy, creating a positive impact on local communities. Whether you’re celebrating life’s special moments or simply savoring a quiet meal, The Giving Café offers a warm, inviting space for families and friends to build lasting memories. Join us in honoring the past and creating a beautiful future, one cup at a time.