A true barista knows that in every cup lies the potential to do far greater things

As we step into this milestone year, the coffee industry faces one of its most pressing challenges yet: rising costs. Yet, the increase in green coffee prices is long overdue. Farmers—the backbone of our industry—have shouldered rising production expenses for far too long without fair compensation. This adjustment reflects not only the value of their hard work but the reality of producing coffee sustainably.

To realign the coffee value chain, we must accept that prices will continue to rise. Consumers should prepare to pay more for high-quality coffee, appreciating it as an artisanal product rather than a commodity. Roasters, producers, and cafés must recognize the expertise and effort involved and adjust their pricing accordingly. Transparent communication is key to fostering understanding and trust, ensuring that every cup of coffee reflects its true worth.

Transforming Cherries into Flavorful Coffee

Coffee processing is where science meets art, and potential becomes reality. From the moment cherries are harvested, each step—pulping, fermentation, drying, and beyond—shapes the flavors and aromas we savor in every cup. Processing is the stage where creativity and precision collide, magnifying the unique qualities developed through soil, varietal, and climate. Explore the fascinating world of washed, natural, and honey methods, and discover how this critical stage defines the extraordinary journey from farm to cup.

The First Philippine Aroma Master Championship was a celebration of the artistry and science behind coffee aromas, bringing together passionate competitors, industry experts, and coffee enthusiasts. A heartfelt congratulations to Ricca Sharymaine, the inaugural champion, who will proudly represent the Philippines at the World Aroma Master Championship in Vietnam this March. This milestone event highlights the vibrant Philippine coffee culture and its growing presence on the global stage.

Coffee prices have surged to levels not seen since 1977, yet Filipino coffee farmers continue to struggle with rising production costs that far outpace their earnings. Despite coffee’s growing global demand, the benefits rarely trickle down to the hardworking farmers who cultivate this beloved crop.

This blog explores the stark realities of the coffee value chain, from the undervaluation of Philippine coffee to the harmful practices of cafés selling cheap coffee that undermine sustainability. It highlights the urgent need for fair pricing, ethical sourcing, and support for local coffee to ensure that farmers receive the compensation they deserve.

Every cup of coffee tells a story of resilience—let’s make sure that story includes the farmers who make it all possible. Read more about the challenges and solutions to support the Philippine coffee industry.