A true barista knows that in every cup lies the potential to do far greater things

As I reflect on the journey we’ve taken in the coffee industry, I am reminded of the immense responsibility we carry—not only to our team but to the communities that support us. Our work goes beyond coffee; it is a commitment to the families who depend on us, to the coffee farming communities we work closely with, and to the countless lives touched by every product we create.

This pledge is more than a statement. It is a reflection of our core values—growth, customer experience, innovation, accountability, courage, and kindness. It’s a call to stay true to what defines us and to build a future we can all believe in, together.

Read our full manifesto to learn more about our vision, our dedication to community, and the promise we uphold each day.

As we open the doors to the second branch of The Giving Café, we invite you to experience a place where exceptional coffee meets a legacy of kindness, community, and giving. Inspired by the life of my grandfather, Juan Bautista Lee, this café is more than just a space to enjoy coffee—it’s a tribute to family, tradition, and the spirit of generosity. With every cup, we support Filipino coffee farmers through our #IndulgeInGiving advocacy, creating a positive impact on local communities. Whether you’re celebrating life’s special moments or simply savoring a quiet meal, The Giving Café offers a warm, inviting space for families and friends to build lasting memories. Join us in honoring the past and creating a beautiful future, one cup at a time.

Colombia’s Granja Paraiso 92: A Coffee Lover’s Wonderland

My quest to elevate Philippine coffee led me to the heart of Colombia, where I spent two transformative weeks at Granja Paraiso 92, the farm of renowned coffee innovator Wilton Benitez. Immersed in the world of coffee farming and processing, I learned about advanced fermentation techniques, the importance of terroir, and the diverse varietals that make Colombian coffee world-class. From cupping sessions in Wilton’s lab to enjoying the warmth and hospitality of the farm, this journey deepened my love for coffee and renewed my commitment to bringing exceptional beans back to the Philippines. Join me as I share the story of my time in Colombia and explore the magic behind every cup.

My journey to Gesha Village in Ethiopia was more than a trip; it was a revelation. Amidst the towering trees and serene isolation of the highlands, I discovered the depth of what coffee truly represents—its craftsmanship, the labor behind each bean, the unique flavors, and the innovation it inspires. In the Philippines, we have the potential to cultivate our own version of this magic, creating a sustainable ecosystem where our coffee farmers thrive and every cup tells a story. This dream goes beyond just producing coffee; it’s about building a legacy of pride, respect, and purpose—one that connects people, uplifts communities, and celebrates the profound value in each sip.