EVERY QUEST BEGINS WITH A PURPOSE
Mine is to explore the boundaries of coffee, navigate its competitive industry, and use passion to reclaim the Filipino coffee’s place in the global map of coffee distinction.
Here it is my hope to share the stories and lessons we encounter as we take on a mission to change lives while celebrating our love for the art of making coffee.
Here is where our quest begins.
Adapting to Rising Costs in the Coffee Industry: Practical Advice for 2025
As we step into this milestone year, the coffee industry faces one of its most pressing challenges yet: rising costs. Yet, the increase in green coffee prices is long overdue. Farmers—the backbone of our industry—have shouldered rising production expenses for far too long without fair compensation. This adjustment reflects not only the value of their hard work but the reality of producing coffee sustainably.
To realign the coffee value chain, we must accept that prices will continue to rise. Consumers should prepare to pay more for high-quality coffee, appreciating it as an artisanal product rather than a commodity. Roasters, producers, and cafés must recognize the expertise and effort involved and adjust their pricing accordingly. Transparent communication is key to fostering understanding and trust, ensuring that every cup of coffee reflects its true worth.